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Vision & Mission


To be the most successful and respected company delivering products to the signage and architecture industries.



Blue Rhine General Trading LLC., engaged in trading and supply of quality products for innovative and value added solutions for the advertising, architecture and signage industry, is committed to:

1. Providing our customers with the required varieties of Quality Products which comply in all aspects with their requirements thus ensuring the desired profitability.

2. Complying with applicable Statutory & Regulatory requirements and continually improving the effectiveness of the System by setting Quality Objectives.

3. Creating an environment that fosters employees to work as a highly skilled and motivated team and do things right at the first time, thus having a competitive edge in the market and surpassing our customers and shareholder’s expectations.

4. Understanding the requirements of our customers and provide competitive and effective services to meet customer satisfaction.

5. Gaining and building customer relationship, by providing value for money and trust worthy services.

6. Striving for Continual Improvement by setting quality objectives and targets, and periodically review the policy.

7. Leading the employees to work as a team and create an environment to obtain better business results.